Deshpande Startups
Senior Executive - Marketing & Communications
Job Position: Senior Executive
Organization: Deshpande Startups
Department: Marketing & Communications
Experience: 2 - 5 years
Organization: Deshpande Startups
Department: Marketing & Communications
Experience: 2 - 5 years
Education: MFA/BFA/BE/MBA
Job Location: Hubballi
Tentative Date of Joining: Immediate
Job Location: Hubballi
Tentative Date of Joining: Immediate
Skills and Requirements
- Highly creative with experience in photography, videography, identifying target audiences and devising digital campaigns that engage, inform, and create awareness
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Working knowledge of ad serving tools, design and Video editing tools (e.g., Adobe, mailchimp, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
Roles and responsibilities
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Designs, builds, and maintains our social media presence through videos
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies trends and insights and optimizes spend and performance based on the insights
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identifies critical conversion points and drop off points and optimizes user funnels
- Collaborates with agencies and other vendor partners
- Identifies and evaluates emerging technologies
- Brainstorms new and creative growth strategies through digital marketing