IU/Dept:
Deshpande Startups –
Content Marketer
Job Location:
Hubballi
Experience:
0.5 – 2
Marketing
-
Content Marketer
Education and experience :
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in content marketing, social media management, and graphic design.
- Strong writing and editing skills.
- Proficiency in graphic design tools – Canva and Adobe Creative Suite.
- Excellent understanding of social media platforms and analytics.
- Ability to work independently and as part of a team.
- Strong organizational and time-management skills.
- Creative thinking and problem-solving abilities.
- 1-2 years of relevant experience.
Key responsibilities and accountabilities :
- Social Media Strategy & Execution:
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and reach across all relevant platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).
- Create and manage social media calendars, ensuring consistent and timely content delivery.
- Monitor and analyze social media performance, providing regular reports and recommendations for optimization.
- Graphic Design & Visual Content Creation:
- Design visually compelling graphics for social media posts, website content, email newsletters, and other marketing materials.
- Maintain brand consistency across all visual content.
- Utilize design tools (e.g., Canva, Adobe Creative Suite) to create high-quality visuals.
- Content Creation & Writing:
- Write engaging and informative content for various platforms, including social media posts, blog articles, email newsletters, website copy, and marketing collateral.
- Develop content that aligns with our brand voice and resonates with our target audience.
- Proofread and edit content to ensure accuracy and clarity.
- Social Listening & Trend Analysis:
- Conduct social listening to monitor brand mentions, industry trends, and competitor activity.
- Analyze social media trends and identify opportunities for content creation and engagement.
- Stay up to date with new social media technologies and best practices.
- Content Development:
- Develop social media content that is relevant to the different platforms and audience types.
Key Competency And Skills:
- Social Media Management
- Content Creation
- Graphic Design
- Social Listening
- Trend Analysis
- SEO Basics
- Communication Skills
- Analytical Skills
